Minute Media Hires Mark McFarlane as General Manager, Asia-Pacific and Opens Singapore Office

Minute Media, parent company of 90min and 12up, today announced the appointment of Mark McFarlane as General Manager, Asia Pacific. A seasoned media professional, McFarlane will be responsible for growing the company’s publisher relationships, engagements with brands and agencies and broader business development and strategy throughout APAC. With McFarlane’s appointment, Minute Media has also opened a Singapore office, in addition to its existing office in Manila, to serve its growing brands.

Prior to joining Minute Media, he held positions as Vice President Partnerships and Sales for Fox Sports and Commercial Director at Eurosport. He started his career in sports with SOCOG during the 2000 Sydney Games.

“I’m thrilled to be joining the Minute Media team during such an exciting time in the company’s growth and expansion,” said McFarlane. “Football continues to grow in popularity around the world, especially across the APAC region, and 90min gives football fans a platform to share their passion for the game and favourite players.”

“Mark will be a great addition to the global Minute Media team, as we focus on new areas to grow and expand,” said Asad Peled, Founder and CEO of Minute Media. “There are huge opportunities across the Asian region and Mark’s previous experience and passion for sports will help position us in this important market.”

Most recently, Minute Media announced a joint partnership with HT Media, one of the largest media companies in India to deliver 90min, powered by HT. Minute Media is also exploring joint ventures in China and Southeast Asia to expand the 90min footprint, with the goal of bringing football content to the growing fan base across the region.

90min, part of the Minute Media sports media family of brands, is the world’s fastest growing football media news destination. 90min taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to more than 50 million monthly users in ten languages around the world. In the APAC region, 90min is currently distributed in English, Vietnamese, Thai and Indonesian Bahasan.

Minute Media has experienced tremendous growth this year. Audience growth has climbed from 7.5 million unique visitors up to 55 million global unique visitors. More than 110 million users engage with 90min through social media monthly and 70 percent of the audience is under the age of 25. Minute Media enables more than 4,000 fan journalists to create a new form of rich, interactive, social content and is currently generating more than 15,000 pieces of curated content per month in 10 languages.