Image

DataXu Expands International Footprint Into Asia-Pacific

DataXu, a leading provider of programmatic marketing software for brands and agencies, has announced that it has opened three new offices in the APAC region: Singapore, Sydney and Bangalore.

The Singapore and Sydney, Australia offices are market facing, while the Bangalore, India office represents a rapidly expanding technology and development hub. This expansion affirms DataXu's commitment to strategic global growth and scale for its roster of brand and agency clients as programmatic methodologies gain a stronger hold on Asia-Pacific markets.

"DataXu is well-known in Europe and the Americas as a leading demand-side platform. We're excited to be the 'strongest current offering' in the DSP marketplace according to The Forrester Wave™: Demand Side Platforms, and are committed to delivering continued marketing ROI for our clients across all regions of the globe," said James Sampson, VP & General Manager, DataXu Asia-Pacific.

"As DigitasLBi differentiates our media practice in the region by moving to a robust data-led media approach, DataXu has been a great partner to deliver results for our clients," said Mark Newton, Head of Media, Asia Pacific, DigitasLBi. "They offer a superior platform supported by impeccable service that meets our data-driven marketing needs in a unified, cross-device, cross-channel context that is also brand-safe and transparent."

DataXu's entrance into the Asia-Pacific region is largely motivated by multinational brand marketers' desire for a global, integrated platform that can cohesively stitch together and execute on their complex digital marketing needs. The DataXu Platform gives local marketing teams the precision they need -- including increased support for local languages, currencies, geotargeting, cross-device inventory, and 3rd party data for 15 countries in the APAC region. Meanwhile, industry-leading analytics allow clients to understand their consumers' behaviors across a slew of international borders, channels and devices.